The elusive Miss lou
From wartime service to the Design Hall of Fame to the shores of Avalon Beach, this is eyewear shaped by history and crafted with heart.
Featured Frames
A selection of frames that reflect this brand’s style, comfort, and quality.
The Elusive Miss Lou
Some brands are born from business plans. This one was born from legacy, love, and a rather remarkable family.
The story stretches back over a century to Filmer Sceats, a Sydney optometrist and war veteran who hand-ground glass lenses for each patient. His son Jonathan grew up surrounded by this craft, eventually becoming one of Australia’s most celebrated eyewear designers and earning a place in the Australian Design Hall of Fame.
Jonathan met Louise in the 90s, and together they built both a family and a successful brand—Jonathan designing, Louise as CEO, raising their son Teiger alongside the business. Teiger went on to study storytelling at the Australian Film Television and Radio School, discovering his passion for entertaining and creative enterprise.
In 2020, Louise asked Teiger a simple question: would he like to build a new optical brand together? Mother and son combined three generations of optical heritage with fresh creative vision, using the COVID years to incubate something truly special.
The Elusive Miss Lou is the result: 112 years of tradition meeting bold, joyful design. A family story, still being written.
