The Eyes by Design Story
Great vision is part of achieving success at work, home, sport and life!
28 Years of Independent Eyecare, Built on Care, Precision and People
When we started Eyes by Design 28 years ago, we had a very clear idea of the kind of practice we wanted to build.
We wanted every person who walked through our doors to feel listened to, understood, and guided toward the best solution for their individual needs. That vision is still at the heart of everything we do today.
Eyes by Design has grown over the years, but our purpose has remained the same: to provide personalised, high-quality independent eyecare with warmth, integrity, and attention to detail.
As a husband-and-wife team, we feel incredibly proud of what Eyes by Design has become and deeply grateful for the trust our community has placed in us over nearly three decades.
Why We Chose to Be Independent
Being independent has always mattered to us.
It means we can take the time to do things properly. It means we can make recommendations based on what is truly best for the person sitting in front of us. It means we can combine clinical excellence with a boutique experience, without compromise.
For us, vision is personal. It affects how you learn, work, drive, read, connect, and experience everyday life. That is why we believe exceptional eyecare should always be tailored to the individual, not treated as a standard transaction.
This independent approach has shaped who we are from day one, and it continues to guide every part of the Eyes by Design experience.
Dr Nick’s Clinical Philosophy
Great eye care goes well beyond “Can you see the letters on the chart?”
Dr Nick’s clinical philosophy as a Behavioural Optometrist focuses on understanding each person’s unique visual demands, lifestyle, and concerns to tailor the right solution. Every patient is distinct, with individual visual needs that deserve individual answers.
Dr Nick believes people can feel the difference when their vision is considered properly, with time, precision, and genuine care. At Eyes by Design, you are a name, not a number.
As part of that commitment to precision, Eyes by Design is one of very few practices in Australia to offer the Rodenstock DNEye Scanner, capturing over 7,000 biometric measurements per eye to deliver truly bespoke vision solutions.
Our Vision Services
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Our Boutique Experience
We have created a calm, personal, and refined practice experience designed to make you feel genuinely welcomed from the moment you arrive.
That includes how we communicate, how we guide you, and how we help you choose eyewear that not only works beautifully but feels right for you. Eyewear should support your vision, suit your lifestyle, and give you confidence every day.
This balance of professional care and boutique service is a big part of what makes Eyes by Design feel different.
Why We Do It
We’ve seen firsthand how big the difference can be when a lens is custom-made with German engineering using real biometric data. It’s one of the reasons Dr Nick was invited to speak internationally about this breakthrough technology and its impact on real-world vision.
At Eyes by Design, we don’t settle for average. Your vision isn’t standard, and your lenses shouldn’t be either.
We’ve Got
You Covered
What We Love Most About What We Do
After 28 years, what we love most is still the people.
Seeing the difference: We love watching someone put on the right glasses and instantly notice the world more clearly.
Helping children thrive: We love helping children feel more comfortable and confident in how they see.
Caring for families: We love looking after families over many years, and often across generations.
Doing things properly: We love combining our skills and experience to provide care that is personal, thoughtful, and meaningful.
Eyes by Design is more than a business to us. It reflects what we value: quality, integrity, relationships, and doing things right.
Looking Ahead
We are proud of the past 28 years, but we are just as focused on what comes next. We continue to invest in better solutions, better experiences, and a higher standard of independent eyecare for our community. Our goal has never been to be the biggest. It has always been to be the best at what we do, and to provide care that people truly value. That commitment remains as strong as ever.
A Personal Invitation
If you have been with us for years, thank you for being part of our story.
If you are new to Eyes by Design, we would love to welcome you.
We invite you to visit our practice and experience independent eyecare that is personalised, thoughtfully delivered, and centred around you.
With gratitude,
Dr Nick Altuneg and Angela Altuneg
Eyes by Design, Kincumber, Central Coast NSW
Rated 5 Stars by Our Patients
Here’s what people are saying about their experience with Eyes By Design.
It’s Super Easy To Make An Appointment With Dr Nick
Step 1
Book An Appointment
Click our online booking system
to find a suitable time for you or call our optometry practice on 02 4369 8169.
Step 2
New Patient Form
If you’re a new client, welcome to Eyes By Design. Please complete our form to find out a little more about you, your health and your vision concerns.
Step 3
Experience Our Care
Servicing the Central Coast for over 25 years. Convenient Kincumber Location.
